Prior to founding Productivity by RFID in 2003, Rob Steinberg spent nine years leading growth initiatives at Avery Dennison, a Fortune 500 label and systems company. Rob became involved with RFID while leading the marketing effort of a multi-division team assessing needs for inventory tracking, anti-diversion, anti-theft, homeland security, brand protection and rebate fraud. He also founded and led a new division to develop, manufacture, and sell printed electronic displays. His division was showcased to Wall Street on two occasions. Rob holds two patents: one in RFID systems for tracking, displaying, and storing inventories of small retail items; the other in electrochromic displays. Rob has two engineering degrees and an MBA from M.I.T. When not reading Military Standards, Rob enjoys outdoor activities and tennis with his fiancé Jo-Ann, his two daughters both recent college graduates, and his faithful companion of 14 years, Cinnamon, a yellow Labrador Retriever.


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